Select ONE country and consider the countrys current and likely future Research Paper

Select ONE country and consider the countrys current and likely future role in transnational crime over the next decade - Research Paper Example â€Å"The porous ness of the border with Mexico, which has recently become a major trading partner for the United States, in particular reinforces peoples perception that the nation is not in the control of its destiny† (Petrie & Reuter, n.d pg 2). The improvement in the technology has also added to the woes of United States, with communication being made easier the international borders have become very permeable. Traditional criminal activities were limited to a particular criminal trade while the present transnational crimes are global in nature and even diverse in dimensions. These crimes are not limited to a particular form and the groups involved in these crimes also are results of motivated groups who aim at destruction, example terrorist groups (Walia, n.d). â€Å"A well know example of transnational crime in the form of terrorist attacks is the 9/11 attacks in USA which caused economical damages of 15 million dollars to the infrastructure as well as costed life of mo re than 3000 people† (Walia, n.d, p. 2). In this paper we try and discuss the different kinds of transnational crimes and understand America’s current and future role in the controlling and monitoring such crimes. The United Nations in the year 1995 defined International crime as the "offense whose inception, prevention and/or direct effect or indirect effects involved more than one country" (Petrie & Reuter, n.d, p. 8). We discuss the major transnational crimes under this section. We further discuss the laws and policies prevalent in the United States of America against these crimes in the past years. Money laundering is transferring of money through different countries so that the origin nation of the money becomes difficult to understand. The smugglers, drug traffickers, corrupt officials and public officials basically carry out laundering activities. These

Cialis Case Study Marking Scheme Essay Example for Free

Cialis Case Study Marking Scheme Essay Question 1 (25 Marks Total): According to information provided in the case, identify 3 main ED market segments. Describe each segment’s characteristics, including opportunities and barriers for adoption. Focus on key ED segments essential for future marketing campaign, as opposed to all possible segments. If sufficient information is provided in the case, identify potential size of the segment. -Correctly identifying demographics/age as a segment (2 marks) -Discuss main each age sub-group 20-39, 40-49, 50-59, 60+ segments (2 marks) and main barriers/opportunities to Cialis adoption: ED as a normal part of aging vs. waiting for condition to go away (2 marks); reasonably justified additional factors (up to 2 marks) -Correctly identifying Viagra usage status as a segment (2 marks) -Estimating size of Current Viagra Users/Viagra Drop-outs/Never tried Viagra segments – (1 mark) -Describing main barriers/opportunities to Cialis adoption by each sub-group: focus on willingness to try Cialis dimensions (2 marks); possible reasons for dropping Viagra use (2 marks); reasonably justified additional factors (up to 2 marks) -Correctly identifying Benefit of Duration as a segment (2 marks) -Describing main barriers/opportunities to Cialis adoption by each sub-group of prior Viagra users drop-outs vs. current users and those who have not tried Viagra (4 marks); reasonably justified additional factors (up to 2 marks) -Partial marks awarded for ED market segments not mentioned above and a convincing argument/description for such segment’s importance (up to 6 marks) Question 2 (10 Marks Total) – Discuss evolution of the Viagra brand, how it is positioned on the market vs. public’s perception of the brand and resulting opportunities for Cialis -Discuss early endorsement by Bob Dole and positioning (ie ED is a serious disease, targeting older age segment) (3 marks), followed by Mark Martin and change in targeting/brand messaging (associating Viagra with success and excitement, targeting younger age group) (3 marks) -Discuss the image of Viagra in popular culture and opportunities for Cialis (ridiculing public images creating barriers for men to overcome; partner perceives that her husband’s desire is a result of taking the pill, not genuine desire) (4 marks). Question (3) (20 Marks Total): Describe Pro’s and Con’s of positioning Cialis (1) vertically based on duration of benefit and (2) horizontally based on attitudes toward sex. For this question, consider potential success with each market segment described in Question 1 and discuss differences in profiles of Cialis vs. Viagra. Consider whether each positioning increases demand in general or converts Viagra users. -Pro’s and con’s of Vertical positioning based on ’36 hours vs. 4’ hours. Should include the following: oConvenience/Spontaneity/Week-ends (1 Mark) oEconomics/Frequency (1 Mark) oPotential safety concerns (1 Mark) oNo interaction with high-fat meals (1 Mark) oOr other factors, justified (up to 2 Marks) oEffective use of information provided in the case, particularly in-depth interviews to justify position (2 Marks) oEffective analysis of appeal to each segment (3 Marks) oEffect on demand (1 Mark) -Pro’s and con’s of Horizontal Positioning based on attitude towards sex for Cialis vs. Viagra. Should include the following: oRomantic lifestyle (1 Mark) oExcitement/success (1 Mark) oMore natural sex dynamics for couples (1 Mark) oHero-enabler/Man is the hero vs. the pill being hero (1 Mark) oOr other factors, justified (up to 2 Marks) oEffective use of information provided in the case, particularly in-depth interviews to justify position (2 Marks) oEffective analysis of appeal to each segment (3 Marks) oEffect on demand (1 Mark) QUESTION 4 (35 Marks Total) – By answering each of the sub-questions 1 through 5, discuss how you would launch Cialis into the market, paying careful attention to the fact that incumbent may create certain barriers to overcome; consider benefits for Cialis market share vs. the entire category and fit with each market segment. 1)Briefly state your marketing strategy (horizontal vs. vertical); summarize your product positioning and launch strategy (5 Marks Total) 2)Describe your chosen product attributes in the context of your positioning (hint: describe only attributes you can control: color, packaging, name, etc) (5 Marks Total) 3)Describe your pricing strategy and provide annual per customer revenue estimate (13 Marks total) -Analysis pricing target and market segments (5 Marks) -Analysis for pricing above/below Viagra (5 Marks) oFactors that should be covered: ï‚ §Price image effects ï‚ §Economic benefit to patient ï‚ §Consumer willingness to pay ï‚ §Impact of coverage by Health Plans -Per Customer Revenue Estimate (3 Marks Total): oEstimate revenue based on patient pills per year and proposed price (2 Marks) taking into account dropouts (1 Mark) or other relevant factors (up to 1 Mark) 4)Describe primary aspects of your launch strategy with respect to Pull vs. Push marketing (7 Marks Total). -Analysis should include the following factors: oAnalysis of relevant physician behavior – urologists vs. generalists; doctors may refuse prescriptions and do not initiate treatment oAnalysis of relevant consumer behavior oRole of partners oProduct promotions, other means to encourage trying Cialis oSales force requirements oConsistency with each target market and positioning 5)Describe your Communication Strategy (5 Marks Total) oAnalysis should include the following factors: ï‚ §Communication to each market segment ï‚ §Communicating to patients, partners, Viagra users, and physicians ï‚ §Which mediums should be deployed ï‚ §Who should be featured in adds, what age group(s), gender ï‚ §Event sponsorships and/or endorsements QUESTION 5 (10 Marks Total): Given your responses in Question 4 and by responding to sub-questions 1 and 2, discuss how Pfizer may respond to your Cialis positioning and how this may be addressed post product launch (7 marks); Discuss how Cialis could anticipate and respond to introduction of Levitra by GSK (3 marks). 1)Discuss how Pfizer may respond to Cialis positioning (7 marks) oAnalysis should include the following factors: ï‚ §Most likely response(s) from Pfizer ï‚ §Viagra’s long presence in the market ï‚ §Promotions/discounts on Viagra ï‚ §Thoughtful argument how Cialis camp might respond oDiscuss how Cialis could anticipate and prepare introduction of Levitra by GSK (3 marks). oAnalysis should include the following factors: ï‚ §Levitra profile ï‚ §Most likely positioning by GSK ï‚ §Response, if any, by Cialis camp

Morning Sickness :: essays research papers

Why do they call it morning sickness if I feel nauseated all day long? About three-quarters of all pregnant women have nausea (and sometimes vomiting) during their first trimester. For some, it's worse in the morning and gets better over the course of the day, but "morning sickness" can strike at any time. The nausea usually starts around 6 weeks but can come on as early as 4 weeks for some women, and it usually tapers off around 13 weeks as you start your second trimester, although queasiness can come and go throughout your pregnancy. What causes nausea and vomiting during pregnancy? No one knows what causes nausea during pregnancy, but it's probably due to some combination of the many physical changes taking place in your body. Some possible causes include: †¢ Rapidly increasing levels of hCG, estrogen, and other hormones during early pregnancy No one knows why they may contribute to your nausea, but the timing is right: Nausea tends to peak around the same time as your levels of these hormones do. †¢ An enhanced sense of smell and sensitivity to odors. It's not uncommon for a newly pregnant woman to find that she's now overwhelmed by the smell of a bologna sandwich from four blocks away, for example, and that certain aromas instantly trigger her gag reflex. This, too, may be a side effect of rapidly increasing estrogen in your system. †¢ A tricky stomach. Some women have a gastrointestinal tract that's more sensitive to the changes they're undergoing in early pregnancy. One study even found an association between h. pylori (a gastrointestinal bacteria that can cause ulcers) and severe nausea during pregnancy, although no one knows why the two may be related. You may have heard that morning sickness can be caused by a B vitamin deficiency. While taking a vitamin B6 supplement does seem to help ease nausea in many pregnant women, that doesn't mean they have a vitamin deficiency. In fact, at least one study has shown no significant differences in the levels of B6 in women with morning sickness and those without it. No one knows why B6 is helpful. Some researchers also believe that stress and emotions may also play a role in morning sickness, but it would be hard to say whether it's stress causing the nausea or the other way around. Are some pregnant women more likely than others to have nausea?

Evaluating China’s one child Policy Essay

During the 1970s, China felt the indenting need for a drastic policy that would be able to control its ever-expanding population and to begin development in its country and thus the one child policy was born, if the policy had not been instituted china would have faced severe famine and starvation as it would not have been able to cope with rapid growth. The policy was administrated in September 1981 and they called it ‘birth planning’ by which families were given a maximum limit of one child per family however in rural areas, couples were allowed to have two children and this was to help need on agricultural land and farming; those who try to breach this law would face severe consequences. The policy was considered as one of history’s ‘most ambitious pieces of social engineering’ as quoted from The Economist since the policy heavily intervened with families plans for the future and affected how most chines families would function in terms of having children. The policy governed by the Chinese government was said not to last no longer than a single generation and yet here in 2013, the policy still continues to proceed and there are little or no signs of a new policy or removal of this policy from the country. Administration Of Policy The policy in china was very drastic and therefore it contained many punishments for anyone who tried to breach the policy and the government also deployed many forces of administration to make sure that people were being monitored and that no one was trying for a second child. There were family-planning workers in every single workplace to grant families the ability to have a child if they had been on the waiting list and also at this point the couple would be presented with a special card which gives them authority to claim governmental benefits such as free education, free kindergarten facilities, free healthcare etc. on birth of the child. Police called the ‘granny police’, who were not actual police but represented the role of making sure woman were practicing using contraception and to had the objective of reporting on pregnancies so that the local authority would be able to work out whether a family is trying to have a second child illegally. Female women were also given education on the use of contraception and this was to try minimising the amount of unexpected pregnancies. Family planning officials levy huge fines of up to ? 20,000 from those who try to have a second child and this fine account for the estimated value of public services that the forbidden child would have received over its lifetime. Furthermore, in some areas the couple would have been stripped of their house, jobs and even the ability to live in a particular area of the country. Also in earlier time they would have been forfeited their rations and clothing benefits. Furthermore, women would have been given forced steralisations or contraceptive pills and their chances of being able to have children ever again would be removed if they were found guilty of trying to have a second child and this would impose that they would never be able to have a child even if they decide to migrate to another country. This kind of steralisations was only existent in certain provinces of China and it is currently completely abolished from all parts of china as it was considered to unforgiving for a punishment. Changes Generated by The One Child Policy. Without need to say, the obvious: the one child policy had caused a drop in the fertility rate in China. From the starting point of the policy in 1981 to now the birth rate has dropped from an above average 2. 9 to 1. 7 and this has lead to understand that the policy was successful and that it has tackled one of the country’s main concern which is an ever-expanding population. Furthermore, this drop has claimed to prevent up to 400 million births, which would otherwise have kept China’s population at 1. 7 billion currently compared to the 1. 3 billion that it actually is today. However, despite showing a drop in birth rate after the beginning of this policy, there are statistics that show that China’s fertility rates fell drastically during the 1970s and that the policy did not influence the drop in birth rates much. This suggests that the fertility rate was naturally decreasing so there was no need for the policy. This suggests that the policy did not control the country’s population greatly because the fertility rates had dropped severely just before the commencement of the policy. Therefore the implementation of such a severe policy has now indented Chinese people’s concept of families and even if the policy was to be removed people will still continue to have few children and this would not have been the case if fertility rates were allowed to naturally decrease to make the population eventually stable much alike how most other countries have progressed through the demographic transition such as Russia, Germany and Japan. The rapid fall in fertility rate just before the one child policy is clearly shown in the graph that is on the previous page; the graph was taken from the GapMinder webpage which holds information about the world demographic and thus is very reliable. Another negative impact of the one child policy was a case of female infanticide. In fact, this is an interesting concern as it has lead to china presenting a population where there are about 120 Chinese men for every 100 Chinese women and thus there is a shortage of women. There was a severe amount of female infanticide for several reasons. Firstly a male child was seen as more superior for the use on farmland and for the use on agricultural land as men were seen as stronger characters compared to women. Secondly, only the male would be able to carry forward the family name and in China there was a great cultural desire to carry forward a family name to keep the family advancing through generations. Finally, men are usually the main income-earners, either because they are more employable or earn higher wages for the same work, or because they are able to do more agricultural work in subsistence economies. Since male babies have a greater income potential, they are more desired over females and thus female births were usually abandoned or killed. There are some stories of extreme discomfort where female babies have been flushed down toilets and drowned, as they were not considered valuable to Chinese family. Furthermore, the shortage of females in China has lead to a generation where there are â€Å"too many men†, and this was caused by the desire to have a male child in the family. The result of the one child policy has meant that there are 1000 million women whom would else be existent if the policy wasn’t introduced and thus this social engineering has converted the a balanced gender country into an imbalanced country with more men. This has lead to desire to import woman known as human trafficking where women are smuggled using from Burma and North Korea and the women are used as prostitutes or sold as wives and domestic servants in parts of china. This is a negative outcome of the policy by which women are used inappropriately and are illegally imported from other countries. Furthermore, it is expected that by the year 2030 there could be up to 20-30million bachelors in chine whom are unable to find a partner and this would further increase the desire and temptation to want female prostitutes and this will create an illegal transportation of women to china from neighboring countries. Another disadvantage of the policy is that a generation of not enough children is developing in china and this results in not enough children to look after parents which could mean that the country could grow old before it is able to develop it’s economy and becoming rich by limiting the mouths to feed as it is trying to do so using the one child policy. In china this lack of children is called the ‘4-2-1’ dilemma and as The Economist suggests this is where each couple has the job of looking after four parents and one child. This creates a dilemma as the couple’s parents become aged and need the help of the couple and thus the couple have the cost of having to look after their parents all on their own as they would not have any siblings and thus china has created a problem for families trying to develop as they will have a shortage of money to spend elsewhere in the economy to try boost the countries development stage. The imbalanced structure of china’s population also hints that the working force will come to an end by 2020 and therefore this would mean that the country would not be able to further develop and this has again raised pressure on the Chinese government to introduce further amendments to the one child policy. For example, Hu Jintao suggested allowing more than one birth but between longer gaps and also the scrapping of the birth quota so that couples could still have a child even if the maximum number of children in a certain area is reached. This would help to regain a large population of workers in the future generation to continue with the countries development without having to deal with another expanding population. The article presented by The Economist has dealt with many defects of the one child policy including the extortionate amount of female infanticide, the illegal need for a second child, female imports, ‘4-2-1’ issue and the fact that the country could have still developed without the policy as statistics showed that fertility rates were naturally decreasing as people become more educated and this would therefore have reduced to country’s large population and allowed the country to develop as the government would have to feed fewer people and also if the policy had not been introduced there would not be effects one some females lives who have been sterilized permanently after the birth of the first child because this would prevent the mother from having another child ever. Also, the Chinese government are now unable to scrape the policy because they have not alternatives that could be administrated on the scale of the one child policy and therefore the government suggests ‘we will stick to the family-planning policy for decades’ and this implies that the removal of the policy would have a considerate difference on China’s population and that it could possibly improve the gender imbalance which is not of great interest to china as demographers suggest the removal of the policy would suggest a rapid increase in population once again and this would mean that the country would not be able to achieve its goal which is to become a well developed country with a high GDP. The charts below show what would happen to china’s population and its structure by 2050 if the policy was to be removed and as the first graph clearly suggests, the one child policy has been heavily successful in maintaining a smaller population and emphasis should be placed on the fact it is just a smaller population. Although, the population is smaller the structure of the population between men and women and groups of elderly, working class as well as those under 15 is highly imbalanced and as the chart on the right clearly imposes, if the policy was removed the demographic structure will become more balanced once again.

Boy in Striped Pajamas

BOY IN THE STRIPED PYJAMAS – TOPIC 2 In the novel Boy in The Striped Pyjamas, prejudice and discrimination are shown to have many negative effects on many of the characters such as Bruno, Shumel, Father, Mother and Kotler. In my essay I will explore this idea in relation to the novel. Discrimination, (or in other words negatively putting someone down but not physical hurting or touching them in anyway) is taken place in Boy in The Striped Pyjamas by many different people such as Gretel, by following Kotler’s decisions Gretel is discriminating because she is supporting the Germans belief.Prejudice on the other hand, (is another word for negative physical contact such as kicking, hitting or even killing) in Boy in Striped Pyjamas this is shown by the Father, Hitler. Also Kotler beating up Pavel over he had miss poured the wine. One of the most obvious examples of discrimination in this novel is the concentration camp and the negative effect it has on the Jewish prisoners. The fence that is separating Bruno and Shumel is there for a reason because of race, religion and culture. Shumel is living in fear, depression and is slowly emaciated, not only does he feel sad and isolated it is how he has been treated.In the book the writer says that Bruno looks and Shumel and ‘He stares at the floor and looking as if he was trying to convince his soul not to live inside his tiny body anymore’ he sits there in the rough dirty ground. Pavel is the butler at Bruno’s house and is also a Jew, like Shumel. When Bruno hurts himself on the tire swing he comes across Pavel and learns a bit about him. That he was a doctor but then got taken into the concentration camp and got everything taken away from him his clothes, family and food. Bruno was surprised and puzzled.Later on when Kotler comes to Bruno’s house form dinner Kotler gets mad at a conversation they were having and his temper rises. Kotler ask’s Pavel for wine, he had become w eak and was trembling and limping a fair amount, Pavel he spills the wine all over Kotler and end up with Pavel in a serious condition. Despite the more powerful position of the Germans, the discrimination that takes place in the novel affects all the characters negatively. Mother is afraid of the concentration camp being too close to the house and is scared of the terrifying consequences it could, and did lead to.When Bruno and Shumel knew more about each other and realised that they weren’t meant to be friends but they looked further than that. Once Bruno and Shumel became greater friends Shumel asked Bruno a favour, to come over that side of the fence to find Shumel’s father. When Bruno accepts and goes ahead with it they get in trouble and get cramped in tightly by groups of 100’s and 100’s of adults they get sucked into the gas chamber and Bruno and Shumel die. The act of discrimination and prejudice ultimately led to the death of Bruno and Shumelâ⠂¬â„¢s life.Father, Hitler and Kotler were the three main prejudice leaders in this novel Father the commandant directing the soldiers to complete the ‘The Final Solution’ led to death for all Jews and sadly Bruno and Shumel as well. Father never felt the same way again he felt guilty that they had taken away so many lives, innocent lives and couldn’t even imagine how so many of them felt like that for most of their lives. Mother wasn’t happy about the decision in the first place and felt unsecure about the whole Out-with thing, she knew it would end up to something bad but did expect it like that.By the end of the novel Father was shocked, distressed and very heartbroken about Bruno’s death and realised that he hadn’t taken much notice of Bruno till then. When the soldiers took him away, because he wasn’t doing his job properly he didn’t care what they did or where going to do all he cared about was Bruno and his Family. Eventu ally they all moved back to Berlin after a few weeks, which was also not much different because of grandmother, but they couldn’t handle the pain in Out-with. But no matter where they are in the world, they will never forget about Bruno, ever. Boy in Striped Pajamas BOY IN THE STRIPED PYJAMAS – TOPIC 2 In the novel Boy in The Striped Pyjamas, prejudice and discrimination are shown to have many negative effects on many of the characters such as Bruno, Shumel, Father, Mother and Kotler. In my essay I will explore this idea in relation to the novel. Discrimination, (or in other words negatively putting someone down but not physical hurting or touching them in anyway) is taken place in Boy in The Striped Pyjamas by many different people such as Gretel, by following Kotler’s decisions Gretel is discriminating because she is supporting the Germans belief.Prejudice on the other hand, (is another word for negative physical contact such as kicking, hitting or even killing) in Boy in Striped Pyjamas this is shown by the Father, Hitler. Also Kotler beating up Pavel over he had miss poured the wine. One of the most obvious examples of discrimination in this novel is the concentration camp and the negative effect it has on the Jewish prisoners. The fence that is separating Bruno and Shumel is there for a reason because of race, religion and culture. Shumel is living in fear, depression and is slowly emaciated, not only does he feel sad and isolated it is how he has been treated.In the book the writer says that Bruno looks and Shumel and ‘He stares at the floor and looking as if he was trying to convince his soul not to live inside his tiny body anymore’ he sits there in the rough dirty ground. Pavel is the butler at Bruno’s house and is also a Jew, like Shumel. When Bruno hurts himself on the tire swing he comes across Pavel and learns a bit about him. That he was a doctor but then got taken into the concentration camp and got everything taken away from him his clothes, family and food. Bruno was surprised and puzzled.Later on when Kotler comes to Bruno’s house form dinner Kotler gets mad at a conversation they were having and his temper rises. Kotler ask’s Pavel for wine, he had become w eak and was trembling and limping a fair amount, Pavel he spills the wine all over Kotler and end up with Pavel in a serious condition. Despite the more powerful position of the Germans, the discrimination that takes place in the novel affects all the characters negatively. Mother is afraid of the concentration camp being too close to the house and is scared of the terrifying consequences it could, and did lead to.When Bruno and Shumel knew more about each other and realised that they weren’t meant to be friends but they looked further than that. Once Bruno and Shumel became greater friends Shumel asked Bruno a favour, to come over that side of the fence to find Shumel’s father. When Bruno accepts and goes ahead with it they get in trouble and get cramped in tightly by groups of 100’s and 100’s of adults they get sucked into the gas chamber and Bruno and Shumel die. The act of discrimination and prejudice ultimately led to the death of Bruno and Shumelâ⠂¬â„¢s life.Father, Hitler and Kotler were the three main prejudice leaders in this novel Father the commandant directing the soldiers to complete the ‘The Final Solution’ led to death for all Jews and sadly Bruno and Shumel as well. Father never felt the same way again he felt guilty that they had taken away so many lives, innocent lives and couldn’t even imagine how so many of them felt like that for most of their lives. Mother wasn’t happy about the decision in the first place and felt unsecure about the whole Out-with thing, she knew it would end up to something bad but did expect it like that.By the end of the novel Father was shocked, distressed and very heartbroken about Bruno’s death and realised that he hadn’t taken much notice of Bruno till then. When the soldiers took him away, because he wasn’t doing his job properly he didn’t care what they did or where going to do all he cared about was Bruno and his Family. Eventu ally they all moved back to Berlin after a few weeks, which was also not much different because of grandmother, but they couldn’t handle the pain in Out-with. But no matter where they are in the world, they will never forget about Bruno, ever.

light And Darkness

Heart of Darkness In just the opening pages of Heart of Darkness, Conrad’s ability as a writer becomes abundantly clear, for the subliminal nature of his writing is constantly sustained. Conrad begins Marlow’s journey into the heart of darkness on the Thames, on the yawl, ‘Nellie’ with a short prologue, which contains subtle use of imagery and a brilliant suggestion of the atmosphere that prepares a reader for the prevailing themes of the novel. Each setting in the novel is in fact a microcosm of the larger construction of Heart of Darkness, and a reader is continually reminded by the repetition of the phrase â€Å"brooding gloom†, the noun â€Å"haze†, and the adjective â€Å"dark† that the novel is full mystery and exploration through the impenetrable darkness, as it were. As a reader transgresses through the novel, he or she is continually taken back to the paradoxical title, Heart of Darkness. The title in itself is very suggestive, for the noun ‘heart’ is, in a literal sense, characteristic of pure or white substance, and is very distinct, and on a metaphorical level it conveys that the novel works on an emotional scale. On the other hand, the adjective â€Å"darkness† displays something much more inconclusive and equivocal, just like Marlow. Therefore, a reader’s first expectations are rather inexpressible because one is put a half-state, where the clear literal meaning of â€Å"heart† is set against the ambiguity of the â€Å"darkness†. The â€Å"darkness† in the novel works on both the characters and the readers, where it highlights the states of confusion and incomprehension of the mind. It seems upon â€Å"darkness†, things become â€Å"less brilliant but more profound†. This is in reference to the way in which the reader comes to realize that it is the â€Å"white man’s burden† that is truly dark and cruel. The reader’s expectations about the novel are flooded with ideas of the unknown, a journey into â€Å"da... light And Darkness Free Essays on Heat Of Darkness /light And Darkness Heart of Darkness In just the opening pages of Heart of Darkness, Conrad’s ability as a writer becomes abundantly clear, for the subliminal nature of his writing is constantly sustained. Conrad begins Marlow’s journey into the heart of darkness on the Thames, on the yawl, ‘Nellie’ with a short prologue, which contains subtle use of imagery and a brilliant suggestion of the atmosphere that prepares a reader for the prevailing themes of the novel. Each setting in the novel is in fact a microcosm of the larger construction of Heart of Darkness, and a reader is continually reminded by the repetition of the phrase â€Å"brooding gloom†, the noun â€Å"haze†, and the adjective â€Å"dark† that the novel is full mystery and exploration through the impenetrable darkness, as it were. As a reader transgresses through the novel, he or she is continually taken back to the paradoxical title, Heart of Darkness. The title in itself is very suggestive, for the noun ‘heart’ is, in a literal sense, characteristic of pure or white substance, and is very distinct, and on a metaphorical level it conveys that the novel works on an emotional scale. On the other hand, the adjective â€Å"darkness† displays something much more inconclusive and equivocal, just like Marlow. Therefore, a reader’s first expectations are rather inexpressible because one is put a half-state, where the clear literal meaning of â€Å"heart† is set against the ambiguity of the â€Å"darkness†. The â€Å"darkness† in the novel works on both the characters and the readers, where it highlights the states of confusion and incomprehension of the mind. It seems upon â€Å"darkness†, things become â€Å"less brilliant but more profound†. This is in reference to the way in which the reader comes to realize that it is the â€Å"white man’s burden† that is truly dark and cruel. The reader’s expectations about the novel are flooded with ideas of the unknown, a journey into â€Å"da...

Does Globalisation contribute to the growth of terrorism Essay Example

Does Globalisation contribute to the growth of terrorism Essay Example Does Globalisation contribute to the growth of terrorism Essay Does Globalisation contribute to the growth of terrorism Essay Essay Topic: Notes From Underground Globalisation has contributed to the growth of internationalised linkages through the ideals of free market liberalisation. It has facilitated the growth of multi-national companies whose business networks are connected through the internet and global communications networks. This interconnectedness has a dark side according to Louise Shelly, Terrorists have also globalised, taking advantage of the ability to recruit internationally, to be close to diaspora communities that can support them financially and logically.1 Jessica Stern feels that the current crop of global Jihadists are, both an expression and a symptom of globalisation, spread through the internet and other global media such as satellite television2. The concept of globalisation leads to a backlash against it3 and against the US lead Westernisation of the world. In a globalised world the causes of terrorism are, derived from a series of political, economic and technological problems that are interconnected4 and in turn the tools of globalisation; the internet, the media and the increased flow of materiel and people, are exploited.5 As Cronin states, Terrorism has a long and varied history6. It has been utilised by different groups for a myriad of reasons and in itself is almost impossible to define. At its most basic level terrorism can be viewed as having a political nature, using acts of violence against innocent targets to precipitate political change7. It is primarily used by non state actors, even when these groups have received funding or assistance from state actors. Since the end of the cold war, the world has seen a large increase in the amount of what Daniel Benjamin and Steven Simon describe as Sacred Terror- mainly Islamic-based terror groups who see the overthrow of the west and the containing disconnection from the globalised world as their raison detre.8 In 2005 a working group for the Club de Madrids International Summit on Democracy, Terrorism and Security published a paper: Addressing the Causes of Terror; which outlined six contributions that globalisation has made to the growth of terrorism. These were: 1. Globalization as a cause and motivation for terror. 2. Cultural resistance to globalisation. 3. Globalisation fosters the development of new minorities. 4. Globalisation increases the opportunities for militant and terrorist groups. 5. Linkages develop between political and criminal networks. 6. Globalisation weakens the state. Using these six factors as well as information and evidence from other sources, this paper intends to outline how globalisation has contributed to the growth of terrorist activities. Globalization as a cause and motivation for terror The countries that have not integrated successfully into the new liberal global economy find a growth in inequalities and social polarization. Globalisation has divided the world into haves and have-nots, those that are rich in information and those that are disconnected from the information the West takes for granted. This may lead to a growth in terrorist activities by groups seeking a more equal disruption of globalisations benefits.9 This could be considered ironic, as US intelligence estimates put Bin Ladens personal fortune, gained through the use of globally based companies in excess of $500 million.10 The sweeping changes that globalisation has brought to the world have led to inequalities and poverty in certain locations. Ted Robert Gurr writes in his work on the economic factors of terrorism that, Macro-studies show that terrorism can occur anywhere, but it is more common in developing countries economic change creates conditions that are conducive to instability, the emergence of militant movements and extremist ideologies11. In many states where globalisation has lead to a changes in the economic structure, the structure of culture and society as well as changes in political doctrine, there is the possibility of a growth of terrorist groups. However to prove this is a hard task. Beyond interviewing each and every terrorist group active in the world today, it is almost impossible to prove empirically that globalisation is a direct cause of grievances amongst terrorist groups. Some commentators feel that the humiliating effects of the negative aspects of globalisation incur the wrath of certain militant ideologies12; that the grievances of some groups are fuelled by social and economic tensions13. Certainly Al Qaeda subscribes to this view as the argument of Ayman Al Zawarhiri demonstrates: that it is better for the youth of the Muslim world to take up arms than to submit to the humiliation of globalisation and Western hegemony14. Others feel the opposite, that while globalisation increases the terrorists ability to harm us, globalisation is not a direct influence on them15. One can only conclude this by noting that terrorism is a large subject and its adherents encompass such a wide scope of ideologies, that it could be said that the very nature of globalisation, even if it only affected one group, does contribute to the growth of terrorism in general. Cultural resistance to globalisation The global spread of liberal western market-driven culture can be interpreted by some militants as the infiltration of an alien and corrupting culture. This is then used by some nationalist or religious groups as a justification for terror activities.16 The Wests cultural inclination toward consumerism and acquisition of materials has become a source of anger for those in spheres without access to certain material products. Globalisation has lead to the broadening of travel by certain ethnic groups, as people from disconnected states; such as Africa, attempt to move to the west in order to gain more prosperity. This has contributed to the growth of certain terror groups, often right-wing in nature, that enact vigilante acts against what they see as the encroachment of the culture of illegal immigrants on national identity. 17 Globalisation as a philosophy, as the expression of western expansion and as a symbol of the corrupting influence of democracies, can be seen by certain groups; principally Al Qaeda and its affricatives, whose principal aim is the complete destruction of these corrupting values, as a justification for violence. 18 Globalisation fosters the development of new minorities Globalisation facilitates the movement of populations around the globe. This has lead to the development of new minorities within established and settled populations, many of whom have views that are, at minimum, sympathetic to groups with extremist ideologies.19 The wide dispersal of populations, often due to migration facilitated by globalisations open borders, has given terror groups a wide network of recruitment through diasporas20. At present, figures show that around 80% of recruits to the Salafi Jihadist terror movements have come from Islamic diaspora groups. Globalisation, through its open borders, has contributed to the growth of recruitment for the Salafi Jihadist movement and its connected terror groups such as AQ and its affiliates21. Gabriel Sheffer of the Hebrew University of Jerusalem observes that 27 of the 50 most active terrorist groups are either segments of ethno-nationalist or religious diasporas, or are supported by them.22 The wide dispersal of a population allows extremist movements within these populations to co-ordinate actions on a trans-national basis. For example, Borik Zadeh of the Battelle Institute found that mosques in Ohio, London, Frankfurt, and Paris were delivering virtually identical sermons, the key message of which was an endorsement of global war against the West.23. In the same way that globalisation benefits a multi-national corporation by allowing it to place staff across the globe and communicate with them; terror groups reap the same rewards through their ability to communicate, recruit and plan and execute attacks, utilising dispersed global populations of like minded individuals. Globalisation increases the opportunities for militant and terrorist groups Globalisation has facilitated the growth of terrorism through the movement of operatives across borders, information through the internet and money through international finances; legitimate as well as illegal. At the same time, the physical links in the global network from pipelines and communication networks to a globalised world population have become targets. 24 In the eight year period from 1987 to 1994, there were 9575 global casualties for terrorism. In the next nine years, 1995 to 2003, that total jumped to 27608. 25 Martha Crenshaw states in the Club de Madrid Series on Democracy and Terrorism that Globalization, for example, facilitates the spread of terrorism but is not a direct cause. (One paradox is that groups with the most fervent anti-Western ideologies exploit Western technology for their own gain) 26 On September 11 the very weapon that the terrorist operatives used was the passenger jet, which had hitherto been celebrated for bringing the world together.27 In fact RAND Corporation analysts point to the hijacking by PLO operatives of an Israeli passenger liner in 1968 as the first act of international terror. 28 In the modern phase of terrorism, the use of the tools of globalisation is apparent in the way that terror groups use new technologies, in the movement of terror operatives, and the changes in sources of support. As is common in globalisation, these are intertwined with one another, reflecting the interconnectedness of things that come about due to globalisation. 29 Modern terrorist groups are extremely adept at using the tools of globalisation. As David Barno writes in Parameters, Their command and control centre system is the internet, the laptop, the courier and the cell phone, drawing on technologies that were invented and paid for by their adversariestheir biggest operational weapon is the global information grid, particularly the international media30. With particular reference to the global network of Al Qaeda and its affiliates, it can be seen that through the use of a globalisations tools, particularly the internet, Al Qaeda has been able to disperse its message and gain support for its actions.31 In December of 2006, in a speech to the International Institute of Strategic Studies, Alexander Downers said, In the internet age, terrorist propaganda is everywhere. It cannot be blocked. 32 Al Sahab (the clouds), Al Qaedas media outlet, uses technology extremely well to propagate the martyrdom videos and propaganda videos of Bin Ladens rhetoric. 33 The internet; the principle tool of globalisation, has made facilitating a terrorist operation far more accessible to those with terrorist intentions. Information once only accessible to governments is now easily available to those with the necessary skills in utilising the information super-highway.34 In a few minutes one can access websites that instruct on sniper techniques and the construction of a pipe bomb35. The SITE Institute website36 alone carries numerous links to videos on bomb-making techniques. Further, the internet has enabled anyone with a grudge to form a movement that can be spread globally at the push of a mouse button. 37 Linkages develop between political and criminal networks Organised crime and terror networks have utilised the same methods for moving arms, money and other material across borders. Illegal banking activates have likewise been used by both terrorists and criminals. Terrorist groups increasingly funnel funds gained from illicit activities, such as drug dealing, to fund operations such as bombings, assassinations and hijackings. 38 The idea that criminal enterprises and terrorist operations are distinct and separate is both antiquated and erroneous. Terrorist groups have utilised the same underground channels to funnel arms and funds across borders as well as using the same infrastructure to change identities and move operatives. Louise Shelly notes in her work on the internationalisation of crime and terror, that the same language school used by the September 11 hijackers to gain their visas, was likewise used to provide visa documents for a major prostitution smuggling ring39. Globalisation weakens the state Due to globalisation, some governments have seen a weakening in their ability to control their own economies, diminishing their ability to project security. A growth in terrorist activity is sometimes a result of this. 40 While this is often the pervue of developing nations and failed states, it does have ramifications for the west. Globalisation is often marked down as a weakener of state controls. As the free market governs international relations, and regulations become less and less of the states concern, we will begin to see more and more illicit activity on the periphery of states controls. For example, we can look at the Riggs Bank in Washington DC, which was prosecuted for facilitating a transfer of funds to a terrorist group, while at the same time maintaining a client list that included diplomats and former US presidents.41 Existing in a globalised world means that actions of states, both at home and abroad, now have far more repercussions for security than before. Relating to the growth of terrorism, it can be viewed that: The states susceptibility to terrorism is determined not just by how it treats its citizens at home but by its actions abroad. When such actions lack international legitimacy and local populations perceive them as unjust, radical groups come to see terrorism as an appropriate response 42. In the interconnected world of globalisation, our very actions in fighting terror; in the way that states action their defences against terror, may lead to a greater number of disaffiliated actors who may turn to terror as a means of reprisal. Combating terrorism may also lead to a weakening of state controls, as acts of terrorism weaken states authority from below by emasculating the state, while the global governance takes control away form the states from above. This global governance will be accepted by states that wish to see terrorism combated for them by larger systems in the global community.43 Globalisation has contributed to the growth in terrorism through the use of its tools and through the agenda it pushes. Certainly the new crop of global terrorists seem to be railing against the perceived injustices caused by globalisation, as witnessed by the antagonism and alienation it causes in certain spheres. Some states have been weakened by globalisation, and these states have provided safe-havens for terrorism to flourish, offering support both logistically ands philosophically through global communities. The global network of finance has been exploited and terrorist groups work increasingly with criminal elements to secure illicit funds to push their operations further. These operations are broadcast globally through terrorist propaganda on websites. Be this as it may, the world still has the opportunity to use the tools of globalisation to better combat this rising darkness. Through global education and the interconnectedness of security treaties and trans-national allianc es, the world may yet begin to erode the support base that terrorist groups have throughout the disconnected places of this increasingly connected world.

Oxygen Facts - Periodic Table of the Chemical Elements

Oxygen Facts - Periodic Table of the Chemical Elements Oxygen is the element with atomic number 8 and element symbol O. Under ordinary conditions, it can exist as a pure element in the form of oxygen gas (O2) and also ozone (O3). Here is a collection of facts about this essential element. Oxygen  Basic Facts Atomic Number: 8 Symbol: O Atomic Weight: 15.9994 Discovered By:  Credit for the discovery of oxygen is usually given to Carl Wilhelm Scheele. However, there is evidence credit should be given to the Polish alchemist and physician Michael Sendivogius. Sendivogius 1604 work  De Lapide Philosophorum Tractatus duodecim e naturae fonte et manuali experientia depromt,  he describes cibus vitae or food of life. He isolated this substance (oxygen) in experiments conducted between 1598 and 1604 involving the thermal decomposition of potassium nitrate or saltpeter. Discovery Date: 1774 (England/Sweden) or 1604 (Poland) Electron Configuration: [He]2s22p4 Word Origin:  The word oxygen comes from the Greek oxys, meaning sharp or acid and genes, meaning born or former. Oxygen mean acid former. Antoine Lavoisier coined the term oxygen in 1777 during his experiments exploring combustion and corrosion. Isotopes: Natural oxygen is a mixture of three stable isotopes: oxygen-16, oxygen-17, and oxygen-18. Fourteen radioisotopes are known. Properties: Oxygen gas is colorless, odorless, and tasteless. The liquid and solid forms are a pale blue color and are strongly paramagnetic. Other forms of solid oxygen appear red, black, and metallic. Oxygen supports combustion, combines with most elements, and is a component of hundreds of thousands of organic compounds. Ozone (O3), a highly active compound with a name derived from the Greek word for I smell, is formed by the action of an electrical discharge or ultraviolet light on oxygen. Uses: Oxygen was the atomic weight standard of comparison for the other elements until 1961 when the International Union of Pure and Applied Chemistry adopted carbon 12 as the new basis. It is the third most abundant element found in the sun and the earth, and it plays a part in the carbon-nitrogen cycle. Excited oxygen yields the bright red and yellow-green colors of the Aurora. Oxygen enrichment of steel blast furnaces accounts for the greatest use of the gas. Large quantities are used in making synthesis gas for ammonia, methanol, and ethylene oxide. It is also used as a bleach, for oxidizing oils, for oxy-acetylene welding, and for determining carbon content of steel and organic compounds. Biology: Plants and animals require oxygen for respiration. Hospitals frequently prescribe oxygen for patients. Approximately two thirds of the human body and nine tenths of the mass of water is oxygen. Element Classification: Oxygen is classified as a nonmetal. However, it should be noted a metallic phase of oxygen was discovered in 1990. Metallic oxygen forms when solid oxygen is pressurized above 96 GPa. This phase, at very low temperatures, is a superconductor. Allotropes: The usual form of oxygen near the Earths surface is dioxygen, O2. Dioxygen or gaseous oxygen is the form of the element used by living organisms for respiration. Trioxygen or ozone (O3) is also gaseous at ordinary temperatures and pressure. This form is highly reactive. Oxygen also forms tetraoxygen, O4, in one of the six phases of solid oxygen. There is also a metallic form of solid oxygen. Source: Oxygen-16 is formed primarily in the helium fusion process and neon burning process of massive stars. Oxygen-17 is made during the CNO cycle when hydrogen is burned into helium. Oxygen-18 forms when nitrogen-14 from CNO burning fuses with a helium-4 nucleus. Purified oxygen on Earth is obtains from air liquefaction. Oxygen Physical Data Density (g/cc): 1.149 ( -183 °C) Melting Point ( °K): 54.8 Boiling Point ( °K): 90.19 Appearance: Colorless, odorless, tasteless gas; pale blue liquid Atomic Volume (cc/mol): 14.0 Covalent Radius (pm): 73 Ionic Radius: 132 (-2e) Specific Heat (20 °C J/g mol): 0.916 (O-O) Pauling Negativity Number: 3.44 First Ionizing Energy (kJ/mol): 1313.1 Oxidation States: -2, -1 Lattice Structure: Cubic Lattice Constant (Ã…): 6.830 Magnetic Ordering: Paramagnetic Quiz: Ready to test your oxygen facts knowledge? Take the Oxygen Facts Quiz.Back to the Periodic Table of the Elements Sources Dole, Malcolm (1965). The Natural History of Oxygen (PDF). The Journal of General Physiology. 49 (1): 5–27. doi:10.1085/jgp.49.1.5Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. p. 793. ISBN 0-08-037941-9.Priestley, Joseph (1775). An Account of Further Discoveries in Air.  Philosophical Transactions.  65: 384–94.  Weast, Robert (1984). CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. pp. E110. ISBN 0-8493-0464-4.

Literature Review Paper about The children of Vietnam 's veteran with Essay

Literature Review Paper about The children of Vietnam 's veteran with PTSD - Essay Example y other traits are linked to PTSD due to which, such people are in need of treatment and intervention steps with the support of which, they can become effective parents as the greatest loss they can give someone is to their families and children. Children of Vietnamese veterans with PTSD undergo through traumatic disorders because of their parents traumatized experiences at the war. The persons attached to one exposed to â€Å"unusual and intensely disturbing event† show signs of negative influence. People with PTSD (Post Traumatic Stress Disorder) influence their families negatively and this negative influence can be seen in form of PTSD in the families and children of survivors of Holocaust. The problems include â€Å"depression, mistrust, aggression, emotional numbing, and isolation† (Jordan, et al, 1992). These problems are found out in the children of Vietnam’s veterans. According to the scientific studies on the behavior of families of Vietnam’s veterans with PTSD, the majority of families of male veterans undergo increased violence, comparatively elevated levels of demoralization, elevated level of stress, inability to handle personal and family problems, having behavioral problems and disturbed children (Jordan, et al, 1992). People with PTSD influence their family members negatively and their children show severe developmental, behavioral, emotional and psychiatric problems. A person with PTSD is ineligible to show effective parenting after having direct combat experience in a war due to which, his children suffer through many issues. The children of war veterans with PTSD show influence of their PTSD parents through transformations in normal â€Å"biopsychosocial functioning and personality† development. The traumatized parents with PTSD deliver their traumatic experiences to their children eventually are further traumatized and stressed (Klaric, et al, 2008). Veterans with PTSD show re-experiencing symptoms, avoidance and numbing symptoms and hyper

U.S. Consumer Wages, Income, Wealth and Savings Research Paper

U.S. Consumer Wages, Income, Wealth and Savings - Research Paper Example Wealth is the value of all assets owned by a person, household or nation net of all liabilities owed at a given point. Wealth can be in the form of real estate, businesses, liquid assets, money market funds, stocks, bonds and other securities. However, having great wealth is not an indication of great intelligence. A person, community or country is said to be wealthy if they posses more assets than liabilities (Wolff2 34). People often believe that it is not possible to accumulate wealth unless your earning is high. But in fact it is possible to create wealth on low income and not to have wealth despite a high income. The following are key ways of accumulating wealth (Marquis 14): Avoiding Debts In order to create more wealth one needs to have a net surplus each month. But when one borrows, he or she essentially uses his or her next month’s income to pay for this month’s expenses. Therefore, in order to get wealthy you must first clear your debts because once you are debt free, you can accumulate wealth. Diversification By putting all your shares in one company or even a single sector, you are likely to lose everything you have accumulated incase something goes wrong in that sector. Diversification makes it possible for individuals to have more than one source of income, and so they can have more wealth. Therefore to become wealthy, one must diversify across all categories of investment. Retirement funds It is very hard to work at an older age and make more wealth. Therefore to continue accumulating more wealth, one can save for his or her old age. Another ways of saving for pension is to open an individual retirement or a personal pension account. These may vary in rule but may come in tax breaks which will be a valuable boost for the funds. Emergency saving One should build up emergency savings to cover for any emergencies that may crop up in future. Even th e most prosperous people can hit a bad spell of bad luck such as illness or loss of a job and become in need of money. Therefore, to prepare for these cases one should aside some money that he or she can easily access. Monitoring your investments By monitoring your investments you are in a better place to recognize any losses that are likely to arise from the business you are engaged in. People who lose money that they have invested are those who do not monitor their investments but instead adopt an unthinkingly attitude to their portfolios. Consumer Wages and Income Income is the term that is used to describe the flow of money over a specific period and it is in the form of rates. Income is what people get through work, social welfare and retirement benefits. The United States Bureau of Census defines income as what an individual receives â€Å"on a regular basis before payments for personal income taxes, social security, union dues and medicare deductions†. Some of the fact ors affecting income levels in the US include: profession, education, wealth and race (Ryu and Slottje 67). Most Americans derive their incomes from their jobs. Professional earnings are normally determined by the law of supply and demand. Some professional specialties are normally in high demand but in low supply, thus making their income levels to be high. The complexity of a certain profession also determines the income for an individual. For instance, people who are involved in high-level complex Over the last three years, consumer price wages have had to deal with the issue of inflation, which

Contemporary Theories of political Economy final essay

Contemporary Theories of political Economy final - Essay Example Thus in order to fathom the basis of the economical crisis that emerged during the late 1060s and the early 1970s, a more thorough and wide-ranging approach needs to be taken. At the start of the 1970s, the opinionated left had created strict doctrinal views about the purpose of capitalism. They believed that capitalism was inherently a system of exploitation and oppression (Jà ¸rgensen 125). The global and economic activities that took place in the 1960s were largely the result of capitalism as it had emerged since the Great Depression. However the 1970s were witness to a crisis and transformation of capitalism, initially displaying its faults but later on escaping the clutches of the left. Indications of a crisis were being sighted in the late 1960s, attributable not merely to the global unrest of 1968 but also due to the fact that the economic system was not fail-proof to the pervasive effects of crisis in capitalist systems. One of the major effects of the protest cycle that had initiated in 1968 was the emergence of newly revived working class militancy (Jà ¸rgensen 125). This militancy was responsible for shattering the peace of the labor market that had been present for a long time now. The time period between 1968 and 1972 attested to a series of strikes in Western Europe, specifically characteristic of wildcat strikes that were held beyond the structural setup of negotiation. Jà ¸rgensen observes that â€Å"the official trade union leaderships were more often than not taken by surprise by their members’ militancy† (125). The unrest occurring during this time period, along with the fall of the Bretton Woods system and the dollar crisis, cumulated together and made the global crisis into an impending reality. It was in 1973 that the crisis finally struck, and the hopes of stable capitalism as a reasonably organized perpetuum

Managing Activities to Achieve Results Essay Example | Topics and Well Written Essays - 3000 words - 2

Managing Activities to Achieve Results - Essay Example Tesco’s website states that the vision of the company is â€Å"for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally† (Tesco Plc, 2011b). This can be broken down into four key aspects each of which has implications for the structure and culture of the business.-  To be the most highly valued business: to be highly valued as a business, Tesco needs to continue its focus on satisfying customers. This involves all levels of management. Specifically, the company needs to ensure that the customers are happy with the service they receive at the individual level, through interactions with frontline (level one) staff. In addition, value within the company image must be maintained, with business advertising and actions reflecting their desire to help the customer. This can be s een in the focus of the company culture on satisfying customers, and in the manner in which all levels of the business interact and communicate with one another. -  To remain a growth company: the organisational structure of Tesco allows for significant communication across different areas of the business. Because of this, the company is able to quickly adapt to any important events such as sudden demand for a particular item or a national or global crisis.The company visualizes itself to be serving and retaining its loyal customers.... Tesco Plc’s company culture is to consider that their customers are above all else and aim to give customers a positive experience to ensure that they continue to shop at the company . To achieve this all the levels of management within the organisation interact and communicate efficiently with one another with a strong focus on customer service and customer satisfaction. 1b) Tesco’s website states that the vision of the company is â€Å"for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally† . This can be broken down into four key aspects each of which has implications for the structure and culture of the business. To be the most highly valued business: to be highly valued as a business, Tesco needs to continue its focus on satisfying customers. This involves all levels of management. Specifically, the company needs to ensure that the customers are happy with the service they receive at the individual level, through interactions with frontline (level one) staff. In addition, value within the company image must be maintained, with business advertising and actions reflecting their desire to help the customer. This can be seen in the focus of the company culture on satisfying customers, and in the manner in which all levels of the business interact and communicate with one another. To remain a growth company: the organisational structure of Tesco allows for significant communication across different areas of the business. Because of this, the company is able to quickly adapt to any important events such as sudden demand for a particular item or

If you were advising your government on stemming black market Essay

If you were advising your government on stemming black market economies, what would you propose - Essay Example Also, the term â€Å"underground market† used to also describe a black market is based on the actual activity done secretly, avoiding the knowledge of authorities and the government. Some of the examples of black market would be the trade of food, drugs, weapons, and even people (What is the Black Market, n.d.). Indeed, though people has built the mindset that black market is wrong mainly because it is against the law, it is also imperative to know its effects on one’s economy and its future relations with other states. Now when products such as weapons or drugs are being purchased through the black market, the supply and demand of the specific merchandise would be greatly affected, even towards its indirect substitutes, causing the purchase habit of consumers, pricing, and the market environment and conditions to change. An imminent result to which would be the imminent drop in demand from legal businesses because people would prefer to buy from the black market becaus e of the significantly low prices (The Effects of a Black Market Using Supply and Demand, n.d.). Because of this, the profitability of legal businesses decreases which stunts the growth of economy while a chosen few who are involved in the black market gets a good earning without having to pay taxes which is used to fund projects for its people. Aside from that, the price elasticity of goods in the market will also change based on the supply from the black market while the legal businesses will most likely institute a price hike. However, if this market condition stretches to a longer period of time, businesses would resort to lowering their prices just so they can survive as a business while catering to the needs of consumers. With all these said, the black market truly has effects on state sovereignty, forein policy, international economy, domestic & international security, and human rights. Speaking of its effect on human rights, each government has the responsibility of providin g fair goods to each individual at the same prices. With the black market, only people who have access to the underground market get to benefit a significantly low priced goods (Black Market and its Consequences, n.d.). The black market also affects international trade/economy as it causes a shortage of goods especially when the chosen few who have access to the black market decide to hoard all the goods to maximize the benefits of its low price, leaving the legal businesses to have a lack in goods to resell. Because of this, the supply of imported goods start, in order to meet the increasing demand of a specific product from people (Black Market and its Consequences, n.d.). The danger here is when only the rich one’s are able to afford the goods while the poor people are left with nothing they can afford. When it comes to domestic and international security, the black market poses doubt and puts a high risk transaction on any imported goods for domestic security and exported goods for international security. Thus, excessive regulations in foreigh policies will be instigated that would slow down trade activities (Black Market and its Consequences, n.d.). Also, generally, state sovereignty will now be controlled by those with access to the black market instead of the government. I strongly believe that the sectors of the black market t

Managing Activities to Achieve Results Essay Example | Topics and Well Written Essays - 3000 words - 2

Managing Activities to Achieve Results - Essay Example Tesco’s website states that the vision of the company is â€Å"for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally† (Tesco Plc, 2011b). This can be broken down into four key aspects each of which has implications for the structure and culture of the business.-  To be the most highly valued business: to be highly valued as a business, Tesco needs to continue its focus on satisfying customers. This involves all levels of management. Specifically, the company needs to ensure that the customers are happy with the service they receive at the individual level, through interactions with frontline (level one) staff. In addition, value within the company image must be maintained, with business advertising and actions reflecting their desire to help the customer. This can be s een in the focus of the company culture on satisfying customers, and in the manner in which all levels of the business interact and communicate with one another. -  To remain a growth company: the organisational structure of Tesco allows for significant communication across different areas of the business. Because of this, the company is able to quickly adapt to any important events such as sudden demand for a particular item or a national or global crisis.The company visualizes itself to be serving and retaining its loyal customers.... Tesco Plc’s company culture is to consider that their customers are above all else and aim to give customers a positive experience to ensure that they continue to shop at the company . To achieve this all the levels of management within the organisation interact and communicate efficiently with one another with a strong focus on customer service and customer satisfaction. 1b) Tesco’s website states that the vision of the company is â€Å"for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally† . This can be broken down into four key aspects each of which has implications for the structure and culture of the business. To be the most highly valued business: to be highly valued as a business, Tesco needs to continue its focus on satisfying customers. This involves all levels of management. Specifically, the company needs to ensure that the customers are happy with the service they receive at the individual level, through interactions with frontline (level one) staff. In addition, value within the company image must be maintained, with business advertising and actions reflecting their desire to help the customer. This can be seen in the focus of the company culture on satisfying customers, and in the manner in which all levels of the business interact and communicate with one another. To remain a growth company: the organisational structure of Tesco allows for significant communication across different areas of the business. Because of this, the company is able to quickly adapt to any important events such as sudden demand for a particular item or

Upgrade Library System Essay Example | Topics and Well Written Essays - 2750 words

Upgrade Library System - Essay Example First, the institution’s brand name will improve attracting more students and other interested team of researchers. Second, student’s performance will greatly improve both their psychological attitudes and Morales being improved. This will directly and indirectly enhance their academic performance. The conflicts between students and staff that result of poor quality products and services shall be reduced. The quality of service delivered to students shall increase. For example, by automating all its operations, it will be able to better respond to the needs of students in a faster and more accurate manner. The upgraded library will save time thereby allowing more time for studying. It will also lead to higher productivity and improved attitudes towards learning and studying in the college. The project has numerous benefits both tangible and intangible not only to the sponsors but also to the society at large. I therefore, strongly recommend that the project be undertaken to realize its potential fruits of growth and development in the arena of education and research. The proposal involves the upgrading the library to suit and respond to the ever-increasing needs of students and other interested stakes. Through a brief historical background of Miami-Dade College, the project has highlighted the need for upgrading the library system to address the increasing number of their students and their ever-changing needs. The project aims at improving the service delivery by reducing the workload of librarians, saving time, automation of all the library operations. It will also increase the efficiency and the general outputs of the staff. The project will consist of three members, who have vast expertise and knowledge in the field of technology and administration o key a keen eye of the progress of the project to ensure its success. The research will take a maximum of two weeks considering the urgency and role it is awaiting to play in the institution that is marred with inefficiency and high staff turnover due to using the traditional manual system in its operations. The project aims to

The Saudi Arabia General Investment Authority Essay Example for Free

The Saudi Arabia General Investment Authority Essay 1. How would you measure SAGIA’simpacton Saudi Arabia’s competitiveness? Compare the improvement in indicators (number of days to register a business, FDI growth, employments indicators, etc.) between 2005 and 2011by referringto the Global Competitiveness Report, Doing Business Report and other sources. 2. What are the characteristics of effective networked governance? What are the advantages? What are the indications that SAGIA introduced networked governance? 3. What are One-Stop-Shops? How they may improve the business environment? What are the challenges of establishing them? One-Stop-Shops, also called Investor Service Centers (ISCs), inspired by the notion of a single site offering multiple services to investors and was refined further to eliminate passing through many offices around the building of each government agency to get the investor’s paper stamped. The one-stop shop includes a front desk and a back office; front desk has four to five customer relations managers, who professionally take all requirements and hand them to the back office which includes representatives from several government departments as well as international technologies and firms. This work Design helped SAGIA ensure high quality customer service and eliminate the potential for corruption while making procedures simpler and faster which reflected in greater firm satisfaction and savings with more businesses being registered, increased financial resources and job opportunities that utilizes the best available local resources. ISCs served as buffer zones, with the SAGIA customer service staff functioning as intermediaries between customers and government agency representatives. One of the challenges of establishing ISC, that it was staffed by government employees and the concern was that public service employees could not perform as well as their private counterparts, but this challenge was resolved by providing the right incentives to the staff by granting bonuses for incremental increases in the number of passports handled. The volume of passports handled was 100 times more than what was used to be handled with same amount of time. 4. What are the pros and cons of the Saudization Policy? What are its implications on the competitiveness of the Saudi Economy? Pros: * Replacing foreign workers with Saudis, since the Saudi economy is heavily dependent on them. * Lowering the Saudi unemployment rate. * Increase employment for Saudi nationals across all sectors of domestic economy. * Recapture and reinvest income which otherwise would have flowed overseas as remittances to foreign worker home countries. Cons: * Companies started to make fake mergers and acquisitions of its various divisions in order to meet their quota. * Saudis are being hired only because they are Saudi and not due to their qualifications. * Saudization caused Foreign and even Saudi companies to move their operations to UAE or other more business-friendly regional environments. * Thousands of low wage labors were forced to leave, such as shopkeepers and drivers, there are not always even enough Saudis who even want these job to replace them that resulted with replacing the good, skilled and cost effective labor with a national Saudi who lacks the interest, skill or experience in some cases to perform these jobs * Higher wage costs being imposed on organizations that discouraged investment in Saudi Arabia * Since the education system has largely failed to prepare the country’s youth for jobs requiring technical expertise. Compounding this problem is that many graduates refuse to take assignments that are considered commonly as menial. Saudization clearly creates some disturbances, with some sectors like transport anticipating a catastrophe. The ultimate goal of development and hopefully higher growth comes with a cost in the form of short term transitional disruption. There are two main concerns. First, many firms may feel that Saudization will reduce their competitiveness and for that reason may decide to leave the kingdom for a more business friendly environment. These would most likely be firms in the service sectors such as banking. The country’s poor regulatory environment only compounds this problem with a reportedly 2,500 Saudi companies opening up shops in Dubai, rather than in Saudi Arabia kingdom. The second main area of impact from Saudization may be a reduction of foreign direct investment (FDI) in the kingdom. Foreign firms may feel that Saudization not only puts them at a disadvantage compared to their foreign competitors, but that the whole Saudization program itself is unpredictable, with rules and quotas changing randomly. 5. Discuss the concept of Special Economic Zones and how they should be established to have maximum positive impact on the national economy and its competitiveness.

The Foundations Of Royal Crown Cola

The Foundations Of Royal Crown Cola In 1904, a young pharmacist graduate from Georgia began making soft drinks besides from his family business of bakery wholesale. What he knew at that time was little experiments will enhance and lead him to open a huge soft drink company that is still in work today. History: In 1905, Royal Crown cola introduced its first product names as Chero Cola and Royal Crown Ginger Ale, Royal Crown Root Beer and strawberry. In 1925, ROYAL CROWN Cola Company renamed as Chero-Cola and started name Nehi Corporation due to its coloured and flavoured drinks. Afterward a Chemist Rufus Kamm reformulated Chero-cola in 1934 and named it Royal Crown Cola. In 1950s the mixture of Moonpies and Royal Crown cola became famous as the working mans lunch in the South America. Royal Crown cola is the first to sell drink in aluminium can. In 1958 Royal Crown Cola Company launched the first diet Rite and diet cola and caffeine-free cola, Royal Crown 100 in mid of 1980s. ROYAL CROWN cola introduced Royal Crown Draft Cola in 1990 as a premium cola. Later on company also introduced Cherry ROYAL CROWN, a Flavor of Cherry to stand beside the Pepsi Wild Cherry and Coca Cola Cherry. Acquisition of Royal Crown Cola was happened in 2000 by Cadbury Schweppes plc. In 2001 Cott Beverages of Canada purchased Royal Crown Royal Crown Cola all international brands and started operating as Royal Crown Cola International. ROYAL CROWN Cola in Pakistan: Royal Crown is working in Pakistan since 1970s. It launched many brands there like Dr. Pepper, Salute Orange and Salute cola etc. In the start Royal Crown cola sales were considerably good. It made profits since 1990 but after that its position in the market started decline gradually. Now at this era ROYAL CROWN cola is having no values for the people of Pakistan and is going in loses so we can say that Royal Crown cola is badly flopped and failed in Pakistan. Royal Crown Cola Products: Royal Crown Cola Cherry ROYAL CROWN cola Diet Rite Cola ROYAL CROWN Royal Crown Draft Cola Kick Diet ROYAL CROWN cola Situation Analysis: Industry Analysis: Strength: Cold drink market in Pakistan is having a great time now days. Market of drink is above in terms of volume and income of this industry. Multinational companies have been providing quality products of carbonated drink to the consumers over the years according to the norms and values of an Islamic country. So it is enhancing the growth of economy of Pakistan in terms of soft drinks. Weakness: Cold drink market faces a fall down in full summer days as people starts using the traditional drinks like Rooh Afza, Jam-e-Shirin, Sandalwood etc which are highly appreciated by the Pakistani people. In rural areas especially these drinks are used very much. Opportunity: Beverages industry is growing day by day in Pakistan as the new comers like Gourmet Bakers made a huge entry in market but it is only in Lahore city in spite of this Bakery is making profits by reducing the sales of Pepsi and Coke because of its cheap prices. So government is encouraging the new comers to come in the market. Threats: Health and hygiene awareness among Pakistani is becoming more so they prefer to drink fruit juices products over the carbonated drink. The main reason for this awareness is the media who has started campaigns to make the people realize about the fruit products and benefits. Royal Crown Cola SWOT Analysis: Strength: In Pakistan the strength of this cola is its cheap prices. Its operating worldwide for more than 100 years. Weaknesses: International suits for law. Low Advertisement. Budget for promotion is also so low. Opportunities: Building equity for its brands. Hot weather in Pakistan Production of more suitable products to satisfy consumer needs Re launching in new market Threats: Very strong competitors in the market like Pepsi and Coke More competitors are looking to enter in the market Govt. Policies High tax rate on beverages PESTLE Analysis: Political Factor: Infect Pakistan is a democratic country but political condition now days is very worst. Investment in private sector is equal to none. Tax is levied heavily on beverages industry. Certain ratio of tax goes directly to the account of President of Pakistan. Trade agreement is supported but there are also strict restrictions following these. There is no regulation in the favour of the labour community. They are not even paid equivalent to their work. Economical Factor: It is a second largest element of PESTLE analysis. It involves economy conditions, inflation rate, employment level, spending power etc. In Pakistan unemployment is up above the sky. People are searching for jobs even after getting 16-18 years of education. Unemployment level reduces the buying power of consumers and in the end economy starts declining. The big threat of Royal Crown Cola re launch in Pakistan is what prices they set to get the attention of people in limited buying power. Social Factor: ROYAL CROWN was first launched in Pakistan by keeping a religious and social status of Pakistani people and it worked. They offered low quantity of gas in it. Current situation is that media is also on top of the list so if ROYAL CROWN cola re launches in Pakistan then advertisement campaign could be run on high level. So ROYAL CROWN should be able to offer those products which aims to benefit people lifestyle and behaviour. If it doesnt then the re launching of this organization will be in vain once again. Technological Factor: The current era is running in lot of pace. Everybody wants to leave the other person back. Technological changes aims to get the instant results and it does happen. Technology is all about the quick and accurate outcomes. Research and development department of Pakistan is not less than the others. ROYAL CROWN should launch the product by keeping in view the technological changes and development. Legal Factors: Legal factors include trading policies, regulatory bodies, future legislation changes etc. So Royal Crown Cola must keep all the points in mind to re launch their product in Pakistan. Environmental Factors: Royal Crown Cola production industries should be in such areas where people cant get affected by pollution. There should be rules relating to the recycling of tin bottles and other materials used by the company. Porters five forces Model: Applying five forces to the beverages industry of Pakistan allows us to create a view of potential attractiveness in the sense of profitability in the related industry. Bargaining Power of Buyers: The buyers of this industry are in extremely large numbers and buyers want to purchase this industrys products on relatively low prices, impulse, and convenience basis so making is beneficial for the industry. Bargaining power of Suppliers: In beverages industry most of the raw material is used in which there are no specialized people of such commodities like sugar, syrup, glass, plastic, tins and water etc so bargaining power of the supplier is high because shifting to another company takes a time and initially there will also be a bargaining of prices. When the suppliers are not specialized then losing them is not a big issue for the organizations. Threat of New Entrants: In this industry the threat of new entrants is relatively low because it needs a huge investment and specially when the giants like pepsi and coca cola are in the market. It is also very difficult to set up industries for bottling plant specially for new entrants. Threats of Substitute: Threat of substitutes in this industry is high whether it comes to the health issue or some other issues. People can move easily from one company to others because they have choices if company of their choice is not offering good products in terms of health, quality and money. Rivalry among existing players: In Pakistan market is heavily dominated by to giants of beverages industry Pepsi and Coca Cola with a share of 75% and 18% relatively leaving less room for others but Royal Crown Cola is an existing industry still they can make profits by making it more attractive for the customers. Objective Setting: It is very important to set the objective for every company when starting anything new or making the changes. Royal Crown Cola is already in phase of declining in Pakistan so it should set SMART objectives for its re launch and survival. Mission Statement: Our mission is to be the leading manufacturer and distributor of juices, dairy and related food products that best satisfy the growing needs of the customers. Specific: Royal Crown Cola should make specific goals to launch new products. Their goals must be according to the current position of the market of their product and and what the company wants to achieve. Measurable: being specific to the point company should be able to measure whether it is working according to the plan or not. Attainable: after that they should analyze whether the goals they set are achievable or not. Realistic: it means that the goals should not be as strict that if it is not making profit that it cannot be changed. Goals must be flexible so they could be changed when not giving output. Time bound: Royal Crown Cola should set a time frame to achieve their specific goal. They should set goals for limited time but not for longer time. Form short objectives and work on and increase the level gradually. Strategy Development: Growth strategy: Strategies are the ways to achieve the stated objectives of the organizations. There are two types of strategies which are Growth Strategy and competitive strategy. Growth Strategy includes: Ansoff matrix BCG matrix Gap Analysis GE matrix Selection of Growth Strategy for Royal Crown Cola: As we analyzed from the above situation of Royal Crown Cola position in the market the strategy which is most favorable is Ansoff matrix. Market penetration: Royal Crown Cola should sell their products to its existing users more by convincing them. They should also make such an advertisement to attract the new or non user of their product to use it. Market penetration also includes attracting the customer from the competitors and it can only happen by giving consumers such benefits which they are not provided by the competitors like discounts, buy 2 get 1 for half price, BOGOF etc. by doing market penetration Royal Crown Cola can achieve its objectives quiet effectively because they dont have enough customers so they need to penetrate the market. Market Development: Royal Crown Cola can make a development in their market like introducing in some new areas and new users by segmenting the products for different age and gender. By doing this people will attract to the product and they will buy more. Product Development: Royal Crown Cola should make some new products to let the customer now that we are offering something different comparing to our competitors. This could be done by having a look at the competitive advantage of the competitors products. Diversification: Infect it is a risky development and RC is not in the position to take more risk but they should do it in such a manner where there is less chance of risk of failure. Because when the market will be new then only the advertisement works and they should think damn seriously about the advertisement which is the main reason of their declining sales and failure. Competitive Strategy: Competitive strategy includes further 3 strategies which are Cost Leadership Strategy. Differentiation Strategy, Focus Strategy. For Royal Crown Cola the best strategy will be Focus Strategy. Focus Strategy: Focus strategy relates to the narrow competition in industry. In this strategy Royal Crown Cola will make the segments in industry. It involves two variants, Cost Focus and Differentiation Focus. In cost focus Royal Crown Cola will produce low cost products but with effective quality as compare to the other competitors and try to attract the customers with the low cost products. As the purchase power of people is very low in Pakistan now days due to economic crisis so it will be huge advantage for Royal Crown Cola. In differentiation strategy Royal Crown Cola should seek a difference of their product in their targeted segment. They can enhance their segmentation but dont make huge segmentation just start from a little one. Tactics for achievement of strategies: Tactics normally includes the 7 Ps which are as follow: Product Price Place Promotion People Process Physical evidence Product: Royal Crown Cola no doubt is an international brand working for more than 100 years but due to some reasons it failed in Pakistan so new they should need to develop a new product with meet the requirements of the consumer. To develop a new product there should be an idea which can be taken by the survey of asking to customers, employees and other stake holders. Then form all the ideas and select the best one. Product stage of Royal Crown Cola: People already know about the name because people have used it before. At initial stage there will be: High cost of production Slow Growth in terms of sales Take time to find acceptance Royal Crown Cola is also in loss now days so they should provide people with great taste and quality. Gradually the product starts making profits and grows sharply. Then the unit cost will decrease, people ask for more etc. Branding: People dont buy products they buy brands. Keeping this in view Royal Crown Cola brand should be attractive in terms of logo, symbol and slogan which must be different from others. The slogan which I suggest is Sssshhhhà ¢Ã¢â€š ¬Ã‚ ¦.Comin again with new style and taste Logo: Branding Strategy: Royal Crown Cola is an international brand so its strategy will be own label branding. Style and Design: When it comes to the design and style of the product then it must be full of attraction and acceptance of people. Packaging: Packaging of Royal Crown Cola should represent protection, advertisement, informative. The comparison of the product among giants is as follow: Royal Crown Cola Pepsi Cola Coca Cola No Such Product No Such Product The comparison above is that Royal Crown cola should produce more products which its competitors are offering. RC should launch its mineral water in Pakistan to get the attraction of the people. They launch it with their own label attractive branding. Packaging of the product must be protected, informative, convenience. Price: Pricing strategy for Royal Crown Cola should be market penetration strategy. In which Royal Crown Cola offer cheap prices as compare to other competitors to get the attention of the customers and afterwards increasing the prices. This strategy will also discourage the new entrants. Royal Crown cola pricing strategy will be competition based strategy because Royal Crown Cola must offer fewer prices from its competitors to get the attention of customers. And for new products the strategy will be market penetration because by offering low prices people will come to buy. There should be incentives given to the retailers like chillers, tours on extra buying etc. different offers must be offered on special occasions like Ramadan and Eid. Royal Crown Cola should use the push strategy for their product by using different promotional tactics and through media. Distribution will be divided according to the number of areas and the nature of customer according to the literacy rate. Because if the company offers online buying than it would not be affective in rural areas of Pakistan. Representative of the company should directly go the retailers to offer them facilities like bonuses and incentives. In Lahore they should try to ask international Royal Crown Cola to give them franchise in a tax free zone and provide plants for both glass and PET bottles. Distribution Strategy: Distribution strategy which I suggest for RC is Intensive distribution because beverages are the FMCGs and these types of products need more outlets as much possible. Promotion: Promotion is the main reason of Royal Crown Cola failure in Pakistan. They did not make it well so the promotions strategies for re launching must be according to the market. Objectives of the promotion can be achieved by DRIPE Model. D iffrentiate = analyze the Pepsi and Coke Competitive advantage and create a difference. R emind = surveying the customers who have used RC and reminding them about the product. I nform = offering the products to new customers who have not used the rc products before. P ersuade = give the benefits to customers to convince them like reducing the prices. E ngage = offering such prices and quality to maintain a long term relation with customers. Promotion Tools: Advertising: AIDA model is an affective model for advertising A wareness = making television commercials, bill boards, media I nterst = adding fun to commercials D esire = creating a desire to buy product like Red Bull when customer wants to refresh. A ction = leave the home to purchase product Advertising Media: Broadcasting on tv and radio which will increase the awareness among people Creating advertisement short messages service by collecting the data from cellular companies and offering customers to buy the product Bill boards and posters will be applied on high ways, centre points, on buses and cabs. On internet little ads will be displayed to tell the product information Offering free cards with famous magazines for first month. Sales Promotion: Free vouchers will be given to retailers for the customers who buy in quantity for dine in like in McDonalds, KFC and other restaurants. For first month there will be an offer for regular pack to get 3 cans for the price of 2. Free samples will be distributed in markets and in grounds on mobile vans and opening outlets outside the public parks. Price discounts will be given to customers. Direct Marketing: SMS will be sent to customers taking data base from cellular companies Direct mails will be sent to customers Personal Selling: Marketing managers will go directly to retailers and take the orders because it will save the time of involving whole sellers. Appointing persons to go house to house and offer attractive prices to households if they buy huge quantity. Offers will be made to customers to retain them for a long time with the company. People: When it comes to the selection of employees Royal Crown Cola must appoint people with professional attitude, behavior and skills towards the operation of Royal Crown Cola in all fields. There should be careful job selection and policies of selection. Because the employees are the main stake holders of any organization. Process: Rc should make company policies affective. Rc brands must do a joint venture with public place like cinemas, parks, grounds etc to sell on Rc brands there. It will need a huge amount but it is beneficial for the company. Physical Evidence: Royal Crown Colas physical evidence must be something like attractive so the people get attracted towards the product. Logos must create colorful scheme, company vehicles could be run to make the people know something new. Company should distribute things like stationary, uniforms, equipments with RC logos. Total 18,600,000 Rs. The method which I suggest to RC is all you can afford. Because RC Cola is re launching in Pakistan it still has a risk of lost so they dont need to apply more resources according to their worth. Controlling and Monitoring: As soon as the marketing plan gets started the next ob of management is to control and monitor what is going on now. Is everything according to the plan if it is not than taking corrective actions to sort the problem out? Segmentation: We are going to segment the Royal Crown Cola market in 2 different segments Demographic Factor: Age: 10 25 years Class: Upper, Upper Middle, Middle Gender: Male and Female Geographic Factor: Country: Pakistan City: Lahore Province: Punjab Targeting: We are going to apply differentiated targeting in which different products will be offered according to the customer targeted and segmented. Critical Reflection: Why Royal Crown failed in Pakistan: ROYAL CROWN cola launched in Pakistan when there were no big competitors like coca cola and Pepsi. ROYAL CROWN cola earned lot of money in that tenure. But when Pepsi co. came into Pakistan than it started decline. Because Pepsi co. made a huge difference in terms of advertisement and promotion of their product. They launched it and then captured the whole market in a short time. Launching of Pepsi didnt make a huge difference but Coca Cola made it a huge one when it started working in Pakistan. This was the tenure when ROYAL CROWN cola started decline in real meaning. After the launching of these two giants in market ROYAL CROWN cola fall likes the tomb of cards. In started people used ROYAL CROWN a lot because they enjoyed this drink but Pepsi cola and Coca cola made a huge difference in terms of advertising and promotion only. They got the people attention towards their brand so people attracted towards them and left ROYAL CROWN brand. Any product is all about the presentation wha t it looks like what it is offering by its look. Pepsi cola and Coca Cola presentation was so good and they captured the market and left Royal Crown Cola a far behind. In spite of the fact that Royal Crown is declining in Pakistan infect it is ignored by the people so they need to be re launch it with some different looks and attraction. They have the potential to come in the market strongly. It takes time but it happens. The only difference which I felt was only the advertising and promotion. So if they want to re launch the product then they should make a difference in terms of advertisement. At the start of module I did not know it would be as interesting as I thought it before. I have a finance background but after studying marketing management Ive chosen marketing electives in my next semester. I experienced a lot of things in the start till the end of the whole course like how things go in market, how company market its product, how they apply marketing techniques, what are their goals and how they going to work on it etc. I think its all about marketing in our environment. The main thing which I learnt by this module is that Ive come to know the strategies related to marketing the product and running them in an efficient way so they get going an making profits. I can now understand how market, marketing mix and how to plan for any new and existing products which are available or about to launch in the market and specially the products which are in declining stage. Marketing gives us experience what the customers expecting from you and what u should do to satisfy their needs infect more than they want. Its now, not difficult for me to understand the models in terms of putting them into the practical life that I will be having in future, marketing has a lot to do with the businesses, these concepts which were taught to me in this course are worth more than enough for me to understand the factors which different businesses apply to gain the advantages of marketing and to gain the sophistication of their businesses. The experience was very good while I was learning this course of marketing management as it was taught to me very deeply and very finely, which helped me to get the idea of everything include in this course. It was though not as easy as it seemed to get everything in my mind for the subject that is very vast in it, but once when it was started I got the idea that it is going to be very useful and beneficial for me, in present and also in future. This is the once in a life time experience I believe which you get once in your life and you get advantages of it the whole life. This was the experience which is I dont think I will forget ever, as it was very interestingly taught and it had a lot much practical knowledge which enhanced my knowledge as well as my skills to put the respective information in my practical life, it is now easy to talk to anyone related to the market without any hesitation and with a lot of knowledge and skills to show now what I am. I have done many things in marketing, including marketing mix of products, marketing plan, and other many models of marketing such as Ansoffs model, PESTLE analysis, situational analysis and many other analyses which have been taught to me during the lectures. In the starting it was about marketing itself as an introduction, but when it went on and on, it showed up with many models and different concepts related t other market, what is happening in the market and what is the market all about, it is not easy to just go to visit the market and get what you want, a proper time is required for this kind of research, while I can easily say that during these few weeks I have learnt the experience of many months which is not easy to gain, it is actually something that you earn, it is not something that you gain without any struggle, though I also tried a lot to understand the concepts which were not easy for me to understand. Btu as the time passed I became used to of these teachings and th en I found that it was not as difficult as I presumed in the beginning, it was a lot more easy and easy to understand, easy to read, easy to write and of course easy to apply whenever needed, just a little research is required inc on text of the markets current condition at that time. Previously I was not aware of many concepts and things which has been taught to me now, I was lacking in many things, when I was studying this concept I found that I left behind many things which are really required by the market now, which have become a necessity for the marketing activities of any company and which are the core issues of any company for the activities which are related to the marketing activities and marketing plans of a company or a business. All the things which were not known by me in many contexts such as in the context of learning, in the context of skills, in the context of knowledge and in the context of practical application of these concepts, knowledge, skills and putting these all in together. I am definitely have learned too much to understand everything that has been taught in this course, I can talk to anyone regarding these concepts and I am more acknowledged than I was previously. I have changed a lot, I am more practical now, I am now able to understand which company is using what marketing strategies and what plans and implementations, it is now easy to watch the market with my perspective now, and also how market is running, how it was in the past and how it may run in the future. I am able to judge and conclude different perspectives regarding different companies and regarding the market as a whole, it is not much difficult to understand what the market is all about. I was feeling like Im being renewed, I was getting something that I was not able to think about the benefits, when the learning outcomes were undergoing, I was undergoing too, I was undergoing the process of getting acknowledged and of course it was great, it was feeling very good, when you get something new in yourself you feel new, I was feeling like I am having what I actually needed and what I have not learned so far. It was feeling as I am now being honored by having the knowledge that not everyone has. As I went through this learning process, I found that many new questions are generating in my mind about the market, these questions are related to different things related to the market, such as, marketing concepts which are used in different companies present in different segments of the market and which are present for different segments of the market, not just nationally but globally, marketing concepts are he same all over the globe, just the timing and the requirements of the people of different countries and regions.